Rules · 3 min read
Ask every customer, not just the happy ones
Why picking who to ask backfires, and what to do instead.
It is tempting to ask only the customers who seemed happy. It feels smart. It is also against Google's guidelines, and it tends to backfire.
What Google says
Google asks businesses not to selectively request reviews from only happy customers. Ask everyone the same way and send everyone to the same link.
Why it hurts you anyway
If you guess wrong, you skip a customer who would have said something kind. If you guess right, your reviews look too perfect, and people notice.
What honest reviews do for you
A mix of reviews reads as real. A calm reply to a tough one shows future customers how you treat people when something goes wrong.
A simple rule
Make asking part of the routine, not a decision. If everyone is asked, nobody is picked.
Want your whole team doing this?
Everyone has their own QR, and you see who's asking.
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