Google · 3 min read
What makes a Google review useful to the next customer
Detail helps. Here is how to invite it without writing the review for them.
A five-star rating with no words tells a new customer very little. A few real details tell them a lot.
Specifics beat adjectives
"Great service" is fine. "They explained everything before they started and cleaned up after" is better. People reading reviews are looking for proof that someone like them was treated well.
Invite, never script
You can suggest what to mention, like what you did or how it turned out. Never write the review or tell someone what to say. It has to be in their own words.
Names help
When a customer names the person who helped, it makes the review feel real and lets your team see their work recognized.
Photos are a bonus
A customer can add a photo to their review if they want to. Do not push it. Just let them know it is possible.
Want your whole team doing this?
Everyone has their own QR, and you see who's asking.
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