Asking · 3 min read
Why happy customers don't leave reviews
Most customers mean to. Here's why they don't, and what changes it.
A customer says "great job, thank you," and means it. Then they head home, make dinner, and the review never happens. Nobody did anything wrong. Nobody made it easy in that moment.
They meant to
Almost everyone who is happy plans to leave a review. The plan just loses to the rest of their day. A review feels like homework, and homework waits.
The ask comes too late
A message hours later reaches someone who has already moved on. The best time is while they are still smiling, when the work is done or the visit is wrapping up. The person who made their day is the right one to say thanks.
It takes too many steps
Searching for your business, finding the right listing and finding the review box is three or four steps, and every step loses people. A QR code on a phone, a counter or a receipt takes it down to one scan and one tap.
Nobody said it helps
Most people do not realize a review matters to a small business. One honest sentence changes that.
Want your whole team doing this?
Everyone has their own QR, and you see who's asking.
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